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Parametri
- 672pagine
- 24 ore di lettura
Maggiori informazioni sul libro
The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices
Acquisto del libro
Marketing : an Introduction, Philip Kotler, Gary Armstrong, Marc Oliver Opresnik
- Lingua
- Pubblicato
- 2017
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Editore
- Pearson
- Pubblicato
- 2017
- Formato
- In brossura
- Pagine
- 672
- ISBN10
- 1292146508
- ISBN13
- 9781292146508
- Serie
- Prima pubblicazione
- 1999
- Titolo originale
- Marketing: An Introduction
- Valutazione
- 4,15 su 5
- Descrizione
- The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices