Marketing : an Introduction

Autori

• Philip Kotler
• Gary Armstrong
• Marc Oliver Opresnik

Parametri

• Economia e affari
• Libri di testo
• Manuali e guide
• Motivazione e auto-aiuto
• Saggistica

Maggiori informazioni sul libro

The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices

Lingua: Inglese

Pubblicato: 2017

(In brossura)