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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Acquisto del libro
Corporate Communication, Joep Cornelissen
- Lingua
- Pubblicato
- 2011
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Corporate Communication
- Sottotitolo
- A Guide to Theory and Practice - 3rd Edition
- Lingua
- Inglese
- Autori
- Joep Cornelissen
- Editore
- SAGE Publications Ltd
- Pubblicato
- 2011
- Formato
- In brossura
- Pagine
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.