Marketing Communications

Autori

• John Egan

Parametri

• 432 pagine
• 16 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Saggistica
• Scienze sociali

Maggiori informazioni sul libro

"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.

Lingua: Inglese

Pubblicato: 2022

(In brossura)