A Business History of the Bicycle Industry

Shaping Marketing Practices

Autori

• Carlo Mari

Parametri

• 156 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the evolution of the bicycle industry, this book delves into its development, manufacturing, and marketing from the late nineteenth century to today. It emphasizes the industry's significant role in shaping modern marketing practices, showcasing key innovations in product development. By addressing a gap in existing literature, the author offers a comprehensive historical account of marketing strategies related to this pivotal twentieth-century product.

Lingua: Inglese

Pubblicato: 2020

(Copertina rigida)