Esaurito
Maggiori informazioni sul libro
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
Acquisto del libro
Principles of Marketing, AA.VV.
- Lingua
- Pubblicato
- 2005
- Rilegatura
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Principles of Marketing
- Lingua
- Inglese
- Autori
- AA.VV.
- Editore
- Prentice Hall
- Pubblicato
- 2005
- Formato
- In brossura
- Pagine
- 954
- ISBN10
- 0273684566
- ISBN13
- 9780273684565
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Scuola, Marketing & Vendite
- Valutazione
- 4,15 su 5
- Descrizione
- This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.