Principles of Marketing

Autori

• Philip Kotler
• Gary Armstrong

Parametri

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.

Lingua: Inglese

Pubblicato: 1996

(In brossura)