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"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."
Acquisto del libro
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Lingua
- Pubblicato
- 2023
- Rilegatura
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Autori
- Philip Kotler, Gary Armstrong
- Editore
- Pearson Education Limited
- Pubblicato
- 2023
- Formato
- In brossura
- Pagine
- 768
- ISBN13
- 9781292449364
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Scuola, Marketing & Vendite
- Valutazione
- 4,15 su 5
- Descrizione
- "Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."