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"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
Acquisto del libro
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Lingua
- Pubblicato
- 2020
- Rilegatura
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Autori
- Philip Kotler, Gary Armstrong
- Editore
- Pearson Education Limited
- Pubblicato
- 2020
- Formato
- In brossura
- Pagine
- 736
- ISBN13
- 9781292341132
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Scuola, Marketing & Vendite
- Valutazione
- 4,15 su 5
- Descrizione
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.