Esaurito
Maggiori informazioni sul libro
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Acquisto del libro
Principles of Marketing, Philip Kotler, Gary Armstrong
- Lingua
- Pubblicato
- 1996
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Principles of Marketing
- Lingua
- Inglese
- Autori
- Philip Kotler, Gary Armstrong
- Editore
- Prentice Hall
- Pubblicato
- 1996
- Formato
- In brossura
- ISBN10
- 0132286858
- ISBN13
- 9780132286855
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Scuola, Marketing & Vendite
- Valutazione
- 4,15 su 5
- Descrizione
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.