Scientific Advertising

Autori

• Claude C. Hopkins

Parametri

• 70 pagine
• 3 ore di lettura

• Economia e affari
• Motivazione e auto-aiuto
• Psicologia
• Saggistica
• Scienza

Maggiori informazioni sul libro

Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.

Lingua: Inglese

Pubblicato: 2018

(In brossura)