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Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.
Acquisto del libro
Scientific Advertising, Claude C. Hopkins
- Lingua
- Pubblicato
- 2020
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Scientific Advertising
- Lingua
- Inglese
- Autori
- Claude C. Hopkins
- Editore
- Bibliotech Press
- Pubblicato
- 2020
- Formato
- In brossura
- Pagine
- 70
- ISBN13
- 9781636370026
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Temi psicologici, Scienza, Regali per le donne, Marketing & Vendite, Imprenditoria, Scrittura
- Valutazione
- 4 su 5
- Descrizione
- Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.