Scientific Advertising

Autori

• Claude C. Hopkins

Parametri

• 70 pagine
• 3 ore di lettura

• Economia e affari
• Motivazione e auto-aiuto
• Psicologia
• Saggistica
• Scienza

Maggiori informazioni sul libro

Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.

Lingua: Inglese

Pubblicato: 2020

(In brossura)