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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
Acquisto del libro
Scientific Advertising, Claude C. Hopkins
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Scientific Advertising
- Lingua
- Inglese
- Autori
- Claude C. Hopkins
- Editore
- www.snowballpublishing.com
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 80
- ISBN13
- 9781607962366
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Temi psicologici, Scienza, Regali per le donne, Marketing & Vendite, Imprenditoria, Scrittura
- Valutazione
- 4 su 5
- Descrizione
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.