Scientific Advertising

Autori

• Claude C. Hopkins

Parametri

• 80 pagine
• 3 ore di lettura

• Economia e affari
• Motivazione e auto-aiuto
• Psicologia
• Saggistica
• Scienza

Maggiori informazioni sul libro

Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

Lingua: Inglese

Pubblicato: 2010

(In brossura)