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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.
Acquisto del libro
Marketing Management, Philip Kotler
- Lingua
- Pubblicato
- 1997
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Marketing Management
- Lingua
- Inglese
- Autori
- Philip Kotler
- Editore
- Prentice Hall
- Pubblicato
- 1997
- Formato
- In brossura
- ISBN10
- 0132613638
- ISBN13
- 9780132613637
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Libri di testo universitari, Marketing & Vendite, Letteratura specialistica, Marketing e PR, Studio, Economia aziendale
- Prima pubblicazione
- 1994
- Titolo originale
- Marketing management
- Valutazione
- 4,05 su 5
- Descrizione
- The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.