Marketing Management

Autori

• Philip Kotler
• Ronald Turner

Parametri

• Economia e affari
• Libri di testo
• Libri di testo universitari
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Lingua: Inglese

Pubblicato: 1998