Esaurito
Parametri
- 752pagine
- 27 ore di lettura
Maggiori informazioni sul libro
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
Acquisto del libro
Global Marketing, Svend Hollensen
- Lingua
- Pubblicato
- 2007
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Global Marketing
- Lingua
- Inglese
- Autori
- Svend Hollensen
- Editore
- Pearson Education
- Pubblicato
- 2007
- Formato
- In brossura
- Pagine
- 752
- ISBN10
- 0273706780
- ISBN13
- 9780273706786
- Serie
- Valutazione
- 3,4 su 5
- Descrizione
- Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.