Esaurito
Parametri
- 760pagine
- 27 ore di lettura
Maggiori informazioni sul libro
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Acquisto del libro
Global Marketing, Svend Hollensen
- Lingua
- Pubblicato
- 2004
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Global Marketing
- Sottotitolo
- A Decision-oriented Approach
- Lingua
- Inglese
- Autori
- Svend Hollensen
- Editore
- Prentice Hall
- Pubblicato
- 2004
- Formato
- In brossura
- Pagine
- 760
- ISBN10
- 0273678396
- ISBN13
- 9780273678397
- Serie
- Valutazione
- 3,4 su 5
- Descrizione
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field