Global marketing : a decision-oriented approach

Autori

• Svend Hollensen

Parametri

• 104 pagine
• 4 ore di lettura

• Casuistiche
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.

Lingua: Inglese

Pubblicato: 2011