A framework for marketing management

Autori

• Philip Kotler
• Kevin Lane Keller

Parametri

• 368 pagine
• 13 ore di lettura

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

The editorial team at Pearson has worked closely with educators around the globe to inform students of the ever-changing world in a broad variety of disciplines. Pearson Education offers this product to the international market, which may or may not include alterations from the United States version. --

Lingua: Inglese

Pubblicato: 2012