Esaurito ma molto ricercato!
Parametri
- 384pagine
- 14 ore di lettura
Maggiori informazioni sul libro
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Acquisto del libro
A Framework for Marketing Management, Philip Kotler, Kevin Lane Keller
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Autori
- Philip Kotler, Kevin Lane Keller
- Editore
- Pearson Education, Limited
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 384
- ISBN10
- 0137131844
- ISBN13
- 9780137131846
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Scuola, Marketing & Vendite, Leadership
- Valutazione
- 3,4 su 5
- Descrizione
- For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.