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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Acquisto del libro
International marketing, Michael Czinkota, Ilkka A. Ronkainen
- Lingua
- Pubblicato
- 1995
- Rilegatura
- (In brossura)
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Metodi di pagamento
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- Titolo
- International marketing
- Lingua
- Inglese
- Editore
- Dryden Press
- Pubblicato
- 1995
- Formato
- In brossura
- Pagine
- 815
- ISBN10
- 0030983428
- ISBN13
- 9780030983429
- Serie
- Valutazione
- 3,95 su 5
- Descrizione
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.