Exploring Corporate Strategy

Autori

• Gerry Johnson
• Kevan Scholes

Parametri

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

Lingua: Inglese

Pubblicato: 2010

(In brossura)