Exploring corporate strategy

Autori

• Gerry Johnson
• Kevan Scholes
• Richard Whittington

Parametri

• 664 pagine
• 24 ore di lettura

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

Lingua: Inglese

Pubblicato: 2008

(In brossura)