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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Acquisto del libro
Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Lingua
- Pubblicato
- 2008
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Lingua
- Inglese
- Editore
- FT Prentice Hall
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 664
- ISBN10
- 0273711911
- ISBN13
- 9780273711919
- Serie
- Valutazione
- 4 su 5
- Descrizione
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.