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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.
Acquisto del libro
Confessions of an advertising man, David Ogilvy
- Lingua
- Pubblicato
- 1988
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- David Ogilvy
- Pubblicato
- 1988
- Formato
- In brossura
- ISBN10
- 0689708009
- ISBN13
- 9780689708008
- Serie
- Tag
- Saggistica, Scienze sociali, Arte / Cultura, Commercio, Storie vere, Biografie, Auto-aiuto, Temi psicologici, Autobiografie e memorie, Design, Scrittura, Marketing e PR, Imprenditoria, Libri più venduti, Pubblicità e promozione
- Prima pubblicazione
- 1963
- Titolo originale
- Confessions of an advertising man
- Valutazione
- 4 su 5
- Descrizione
- David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.