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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Acquisto del libro
Confessions of an Advertising Man, David Ogilvy
- Lingua
- Pubblicato
- 2013
- product-detail.submit-box.info.binding
- (In brossura)
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- Lingua
- Inglese
- Autori
- David Ogilvy
- Editore
- Southbank Publishing
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 190
- ISBN10
- 190491537X
- ISBN13
- 9781904915379
- Serie
- Tag
- Saggistica, Scienze sociali, Arte / Cultura, Commercio, Storie vere, Biografie, Auto-aiuto, Temi psicologici, Autobiografie e memorie, Design, Scrittura, Marketing e PR, Imprenditoria, Libri più venduti, Pubblicità e promozione
- Prima pubblicazione
- 1963
- Titolo originale
- Confessions of an advertising man
- Valutazione
- 4 su 5
- Descrizione
- Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.