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For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Acquisto del libro
Market-Based Management, Roger J. Best
- Lingua
- Pubblicato
- 2005
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- Danneggiato
- Prezzo
- 4 €
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- Titolo
- Market-Based Management
- Sottotitolo
- Strategies for growing customer value and profitability
- Lingua
- Inglese
- Autori
- Roger J. Best
- Editore
- Pearson Prentice Hall
- Pubblicato
- 2005
- Formato
- In brossura
- Pagine
- 528
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Serie
- Valutazione
- 3,7 su 5
- Descrizione
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.