Market-Based Management

Autori

• Roger J. Best

Parametri

• Commercio e vendita
• Economia e affari
• Libri di testo
• Saggistica
• Scuola

Maggiori informazioni sul libro

Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth

Per saperne di più

Lingua: Inglese

Pubblicato: 1999

(In brossura)