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Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.
Acquisto del libro
Brand Psychology, Laura Busche
- Lingua
- Pubblicato
- 2023
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- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Brand Psychology
- Sottotitolo
- The Art and Science of Building Strong Brands
- Lingua
- Inglese
- Autori
- Laura Busche
- Editore
- Taylor & Francis Ltd
- Pubblicato
- 2023
- Formato
- Copertina rigida
- Pagine
- 384
- ISBN13
- 9781032373768
- Serie
- Valutazione
- 5 su 5
- Descrizione
- Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.