Il libro è attualmente esaurito
Maggiori informazioni sul libro
Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Acquisto del libro
Brand Psychology, Laura Busche
- Lingua
- Pubblicato
- 2023
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Brand Psychology
- Sottotitolo
- The Art and Science of Building Strong Brands
- Lingua
- Inglese
- Autori
- Laura Busche
- Editore
- Taylor & Francis Ltd
- Pubblicato
- 2023
- Formato
- In brossura
- Pagine
- 384
- ISBN13
- 9781032373720
- Serie
- Valutazione
- 5 su 5
- Descrizione
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.