Value Stocks beat Growth Stocks: An empirical Analysis for the German Stock MarketChristian SchießlEsaurito4,3Avvisami
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketingGiovanni VecchiatoEsaurito4,3Avvisami
Structuring the way to a deeper understanding of corporate reputation measurementKlaus-Peter ZimmerEsaurito4,3Avvisami
Perception and acceptance of international and cross-media advertising campaignsJoachim LinkEsaurito4,3Avvisami
