Advanced Brand Management - Managing Brands in a Changing World (Second Edition)Paul TemporalEsaurito3,8Avvisami
E-business and e-commerce management : strategy, implementation and practiceDave ChaffeyEsaurito3,9Avvisami
Loyalty Rules: How Today's Leaders Build Lasting RelationshipsFrederick F. ReichheldEsaurito3,8Avvisami
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyDavid Meerman ScottEsaurito3,9Avvisami