Esaurito
Parametri
- 785pagine
- 28 ore di lettura
Maggiori informazioni sul libro
For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
Acquisto del libro
Principles of Marketing, Philip Kotler, Gary Armstrong
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Principles of Marketing
- Lingua
- Inglese
- Autori
- Philip Kotler, Gary Armstrong
- Pubblicato
- 2000
- Formato
- In brossura
- Pagine
- 785
- ISBN10
- 0130293687
- ISBN13
- 9780130293688
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Scuola, Marketing & Vendite
- Valutazione
- 4,15 su 5
- Descrizione
- For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.