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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Acquisto del libro
Principles of Marketing, Gary Armstrong, Philip Kotler
- Lingua
- Pubblicato
- 1998
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- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Principles of Marketing
- Lingua
- Inglese
- Autori
- Gary Armstrong, Philip Kotler
- Editore
- Prentice Hall
- Pubblicato
- 1998
- Formato
- Copertina rigida
- ISBN10
- 0139570020
- ISBN13
- 9780139570025
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Scuola, Marketing & Vendite
- Valutazione
- 4,15 su 5
- Descrizione
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.