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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Acquisto del libro
Exploring corporate strategy text and cases, Gerry Johnson, Kevan Scholes
- Lingua
- Pubblicato
- 2002
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Gerry Johnson, Kevan Scholes
- Pubblicato
- 2002
- Serie
- Valutazione
- 4 su 5
- Descrizione
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.