Exploring corporate strategy

Autori

• Gerry Johnson
• Kevan Scholes

Parametri

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.

Lingua: Inglese

Pubblicato: 1997