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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyMartin LindstrømEsaurito3,6Avvisami
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of StoryPeter GuberEsaurito3,8Avvisami
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The myth of excellence : why great companies never try to be the best at everythingFrederick A. CrawfordEsaurito3,6Avvisami