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Disponibili: 500+ titoli
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore
Seductive interaction design. Creating playful, fun, and effective user experiences
Stephen P. Anderson
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
Jason Jordan
Strategy synthesis: Resolving strategy paradoxes to create competitive advantage: Text and readings
Bob de Wit
