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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Acquisto del libro
Scientific Advertising, Claude C. Hopkins, ---
- Lingua
- Pubblicato
- 2015
- Rilegatura
- (In brossura)
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- Titolo
- Scientific Advertising
- Lingua
- Inglese
- Autori
- Claude C. Hopkins, ---
- Pubblicato
- 2015
- Formato
- In brossura
- Pagine
- 126
- ISBN10
- 1517038073
- ISBN13
- 9781517038076
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Temi psicologici, Scienza, Regali per le donne, Marketing & Vendite, Imprenditoria, Scrittura
- Valutazione
- 4 su 5
- Descrizione
- This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business