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Putting the public back in public relations - how social media is reinventing the aging business of PRBrian SolisEsaurito3,7Avvisami
Does IT matter? : information technology and the corrosion of competitive advantageNicholas CarrEsaurito3,8Avvisami
Managing business ethics : straight talk about how to do it rightLinda Klebe TreviñoEsaurito3,7Avvisami
Advertising and the mind of the consumer : what works, what doesn't, and whyMax SutherlandEsaurito3,7Avvisami
Marketing as strategy. Understanding the CEO's agenda for driving growth and innovationNirmalya KumarEsaurito3,7Avvisami
Total access. Giving customers what they want in an anytime, anywhere worldRegis McKennaEsaurito3,2Avvisami
Guerrilla marketing goes green : winning strategies to improve your profits and your planetJay Conrad LevinsonEsaurito3,6Avvisami
Virtual vintage : the insider's guide to buying and selling fashion onlineDeborah Newell TornelloEsaurito3,6Avvisami